Crisis Communications: How you Practice is how you will Respond
There’s been a lot of talk about the quality and tone of US Airways CEO Doug Parker’s statement at his first press conference last month after Flight 1549 ditched into the Hudson River. The Arizona Republic talked with Parker a few weeks after the accident and revealed that Parker had “no accident experience.”
Media Trainer/Consultant Tripp Frohlichstein in an op-ed column for Ragan Communications rightly pointed out that US Airways CEO Parker looked “wooden.”
Of course he was wooden. […]